AI Tools for Social Media Marketing

If you’re a small business owner or marketer, you know how time-consuming social media can be — from brainstorming content ideas to writing captions and creating graphics. 

That’s where AI marketing tools for social media really shine. 

AI social media tools can help you generate post ideas, write engaging copy, design eye-catching visuals, and even suggest the best times to post — all in a fraction of the time it would normally take. 

Remember, you don’t need to be a tech expert to use these platforms. AI tools are like having a virtual assistant that helps you stay consistent, reach more people, and free up your time so you can focus on actually running your business.

The AI social media tools and platforms below were curated with AI-assisted research and focus on the best options for small businesses and marketers who need budget-friendly and user-friendly AI marketing tools for social media management. Pricing and features are subject to change. 

Buffer is a popular social media management platform with an AI assistant that helps schedule posts, generate content ideas, and track performance across platforms like Facebook, Instagram, X, LinkedIn, and Pinterest.

Pricing: Free plan available (limited channels and posts); paid plans start at $6/month per channel.

Key Features:

- Affordable and intuitive, making it ideal for small teams or solo entrepreneurs.

- AI assistant generates post ideas and captions, saving time on content creation.

- Free plan is robust for basic needs, with scheduling and publishing tools included.

- User-friendly interface with a simple content calendar.

Simplified is a very unique all-in-one AI content creation tool with graphic design features, AI copywriting and social media.

Pricing: Starts at $20/month (billed annually); 

Key Features:

- Combines design, video, and copywriting in one platform.

- AI generates visuals from text prompts or templates.

- Affordable with collaboration features for small teams.

SocialBee is an AI-powered social media management tool that creates, schedules, and recycles content for platforms like Facebook, Instagram, X, LinkedIn, and Pinterest.

Pricing: Starts at $24/month; offers a free trial.

Key Features:

- AI generates actionable social media plans and ready-to-post content based on user input.

- Evergreen content recycling keeps posts active without constant manual updates.

- Integrates visual design tools and analytics within the app for a seamless workflow.

- Affordable for small businesses managing multiple accounts.

ContentStudio uses AI to generate captions, images, and hashtags, and manage content scheduling and analytics for platforms like Facebook, Instagram, X, LinkedIn, and Pinterest.

Pricing: Starts at $19/month (annual plan); offers a free trial.

Key Features:

- AI-driven content creation saves time on captions and visuals.

- Unified dashboard for managing multiple accounts and campaigns.

- Affordable for small businesses with robust automation and analytics features.

- Includes hashtag suggestions and post optimization tools.

Circleboom is an AI-powered tool for creating, scheduling, and enhancing posts with captions, hashtags, and emojis across platforms like X, Instagram, Facebook, LinkedIn, and Pinterest.

Pricing: Starts at $25/month; offers a free trial.

Key Features:

- AI generates engaging posts with automatic enhancements (e.g., translations, grammar checks).

- Intuitive interface suitable for small business owners with minimal tech skills.

- Affordable for managing multiple accounts with scheduling capabilities.

- Integrates with OpenAI for advanced content generation.

Ocoya is an AI-powered social media management tool that generates content (captions, images), schedules posts, and provides analytics for platforms like Facebook, Instagram, X, LinkedIn, TikTok, and Pinterest. 

Pricing: Starts at $15/month; offers a free trial. 

Key Features:

-AI creates captions in 28 languages and generates visuals from a vast template library.

-Affordable entry-level pricing for small businesses.

-Integrates with Canva, Shopify, and over 30 platforms.

-Streamlines content creation and scheduling in one dashboard.