Boost Your Brand with AI-Generated Videos

When it comes to professional video production, AI is moving at lightning speed. This is an area of marketing that has experienced some of the most amazing AI advancements, particularly for small business. 

Let’s look at the two options:

AI Video Generation

AI video generation tools, such as those that produce animations or full videos from text prompts, enable businesses to quickly create marketing videos, product demos, or social media videos tailored to their brand. 

AI Video Editing Tools

In contrast, AI video editing tools enhance existing footage by automating tasks like cutting, color correction, adding captions, or even suggesting improvements based on audience engagement data. 

While generation tools are ideal for building videos from scratch, editing tools refine and polish raw videos, giving small businesses flexibility to either start fresh or enhance what they already have—all at a fraction of the cost of traditional methods.

The AI video tools below were curated with AI-assisted research and focus on the best options for small businesses and marketers who need budget-friendly and user-friendly AI marketing tools for video generation and editing. Pricing and features are subject to change.  Some of the platforms below are affiliate partners, which means I may receive a small commission when a purchase is made to help support this guide and keep it free to users.

InVideo is an AI platform that generates videos from text prompts or scripts with templates and stock media.

Pricing: Free trial; plans start at $28/month 

Key Features:

- Simple for novices with no editing experience.

- Text-to-video conversion for fast content creation.

- Generous free plan with basic features.

- Quick exports for tight deadlines.

Descript is an AI-powered editor that lets you edit videos and audio via text transcripts, with features like voice cloning and clip generation.

Pricing: Free plan with limits; paid plans start at $15/month (billed annually, $12/month).

Key Features:

- Text-based editing simplifies workflows.

- Auto-removes filler words and enhances audio.

- Great for podcasts, interviews, or social clips.

- Affordable with a robust free tier.

Filmora is an all-in-one editor with AI tools like smart cutout, audio denoising, and text-based editing.

Pricing: Free plan with watermark; paid plans start at $49.99/year 

Key Features:

- Easy to use, even for non-experts.

- Affordable annual pricing with strong AI features (e.g., AI Copilot).

- Wide range of templates and effects.

- Great for social media or promotional content.

Synthesia is an AI tool that generates videos with realistic avatars and voiceovers from text input, ideal for training or marketing.

Pricing: Free trial; paid plans start at $18/month (annual plan) 

Key Features:

- Creates professional videos without filming.

- Over 140 avatars and 120+ languages supported.

- Fast production for training or explainer videos.

- No editing skills required.

FlexClip is a web-based editor with AI features like text-to-video, auto-subtitles, and stock assets.

Pricing: Free plan with watermarks; paid plans start at $11.99/month (billed annually)

Key Features:

- Very budget-friendly, even for paid plans.

- Fast and intuitive with AI tools like text-to-speech.

- Over 4 million stock assets for polish.

- Great for small teams or beginners.

Veed.io is a browser-based AI editor with auto-subtitles, text-to-video, and background removal.

Pricing: Free plan with watermark; paid plans start at $12/month (billed annually).

Key Features:

- Simple interface, no expertise needed.

- Fast transcription and subtitle generation.

- No software installation required.

- Good for social media or basic marketing.