Hyper-Personalization: Email Marketing with AI

First, pick a tool that fits your budget and needs—say, MailerLite for its affordability or ActiveCampaign if you want robust automation. 

Sign up for a free plan to test the waters, then import your contact list (even if it’s just a handful of emails from customers or friends). 

Most tools have a drag-and-drop editor, so you can create a quick welcome email using a pre-made template—tweak it with your brand’s voice and a personal touch. 

Set up a simple automation, like sending a “thanks for signing up” email, to save time. 

Play around with the AI features, like subject line suggestions or content ideas, to make your emails pop. 

Finally, hit send and check the analytics to see what works. It’s all about starting small, experimenting, and growing as you go!

The AI email marketing tools and platforms below were curated with AI-assisted research and focus on the best options for small businesses and marketers who need budget-friendly and user-friendly AI marketing tools for email management. Pricing and features are subject to change. 

 Get Response is a comprehensive marketing tool with AI-driven email features like subject line optimization and content suggestions, suitable for small businesses.

Pricing: Starts at $15.58/month (for 1,000 contacts, billed annually).

Key Features

- AI-powered tools for creating high-converting campaigns.

- Includes webinars, landing pages, and e-commerce features.

- Robust automation and segmentation options.

- Wide range of customizable templates.

- Good customer support.

Brevo is a multi-channel marketing tool with AI-driven email automation, ideal for small businesses seeking affordability and versatility.

Pricing: Free plan up to 300 emails/day; paid plans start at $9/month.

Key Features:

- Cost-effective with a free plan that includes automation features.

- Supports email, SMS, WhatsApp, and live chat in one platform.

- AI helps optimize send times and personalize content.

- Includes a universal inbox for managing all communications.

- High deliverability rates.

ActiveCampaign is a powerful email marketing and automation tool with AI features like predictive sending and content personalization, suitable for small businesses ready to scale.

Pricing: Starts at $15/month 

Key Features:

- Advanced automation capabilities (e.g., lead scoring, dynamic content).

- AI predicts the best send times for higher open rates.

- Built-in CRM integrates sales and marketing efforts.

- Extensive library of pre-built automation templates.

- Excellent deliverability and analytics.

MailerLite is an intuitive email marketing platform with AI-powered features like an AI email generator and writing assistant, designed for small businesses.

Pricing: Free plan up to 1,000 subscribers and 12,000 emails/month; paid plans start at $9/month 

Key Features:

- Affordable pricing, including a generous free tier.

- User-friendly drag-and-drop editor and pre-designed templates.

- AI tools help generate subject lines and email content quickly.

- Strong segmentation and personalization options.

- Integrates with over 140 tools (e.g., CRMs, e-commerce platforms).

HubSpot Email Marketing is a free-to-start email marketing tool with AI features (via HubSpot AI) for content generation and personalization, ideal for small businesses with growth potential.

Pricing: Free plan up to 2,000 emails/month; paid plans start at $20/month (Marketing Hub Starter).

Key Features:

- Free plan includes basic email and automation features.

- AI generates on-brand email content and subject lines.

- Integrates seamlessly with HubSpot’s CRM and other tools.

- Detailed analytics for tracking campaign performance.

- Scales well as businesses grow.

Moosend is a budget-friendly email marketing platform with AI-driven automation and analytics, great for small businesses looking for simplicity and power.

Pricing: Free plan (limited features); paid plans start at $9/month (for 500 subscribers).

Key Features:

- Very affordable with a competitive free plan.

- AI helps automate workflows and provides predictive analytics.

- Drag-and-drop editor and customizable templates.

- Strong A/B testing and reporting tools.

- Easy to set up and use.