Improve Online Visibility with AI SEO Tools and AI Search

If you’ve ever tried to optimize a website for search engine rankings on your own, you know how tedious it can be. This is another area where AI really shines for small businesses. There are a number of AI SEO tools out there that can analyze tons of data to identify the most effective keywords and phrases. They are also really good at creating SEO-friendly content.

In fact, some AI-powered tools can provide insights into consumer behavior and preferences. What does this mean for small businesses? This enables small businesses to tailor their marketing strategies and create more targeted, effective campaigns that reach the right audience at the right time. 

 One of the major shifts happening in AI marketing today is how your website is being searched and found (or not found, in many cases). As consumers increase their use of ChatGPT and similar AI systems (AI Search), they may use traditional search engines less frequently or differently. 

At the same time, Google AI Overview has taken the premium “above the fold” positioning on the first page of results – pushing websites that used to rank on page one much further down the page or to the next page. Yikes! 

These shifts have resulted in an emerging search approach called Generative Engine Optimization (GEO). This is a new strategy in digital marketing to optimize your site specifically to be scanned and mentioned on generative AI engines like ChatGPT. Stay tuned for more information on this as it continues to evolve. 

The SEO & AI search tools below were curated with AI-assisted research and focus on the best options for small businesses and marketers who need budget-friendly and user-friendly AI marketing tools for SEO & AI search. Pricing and features are subject to change. 

Writesonic provides AI-powered SEO content creation, SEO optimization, SEO AI agent, and basic analytics insights. Offering plan with Generative Engine Optimization (GEO) insights.

Pricing: Free tier available; paid plans start at $39/month (billed annually) 

Key Features:

- Newly launched AI tracking analytics (GEO); Track how often ChatGPT and other AI systems crawl your site

- Versatile AI-powered tool that generates SEO-optimized blog posts, ads, social media content, and product descriptions quickly.

- Integrates with tools like Surfer SEO, Google Analytics, and WordPress for enhanced SEO and publishing workflows.

- User-friendly interface makes it accessible for small businesses with limited technical expertise.

- Offers a free trial and flexible pricing, allowing small businesses to scale usage as needed.

-Includes additional features like AI image generation (Photosonic) and audio conversion (Audiosonic), adding value for content creation.

- Real-time SEO insights and keyword suggestions help improve search engine rankings without deep SEO knowledge.

Surfer SEO offers content optimization and SEO strategy. Research, write and optimize across industries with Surfer AI.

Pricing: Starts at $79/month (billed annually)

Key Features:

- AI-powered content editor optimizes articles based on top-ranking pages.

- Affordable entry-level plan for small businesses with basic needs.

- Integrates with tools like WordPress for streamlined workflows.

SE Ranking provides SEO auditing, keyword tracking, AI writer and competitor analysis. Recently launched an AI Overview Tracker.

Pricing: Starts at $52/month (billed annually); offers a free trial.

Key Features:

- Comprehensive yet affordable with AI-driven content suggestions and SERP analysis.

- Tracks keyword rankings and provides actionable SEO insights.

- User-friendly for small business owners with limited SEO experience.

ChatGPT helps with SEO content creation, keyword brainstorming, and basic analytics interpretation.

Pricing: Free tier available; paid version (ChatGPT Plus) at $20/month.

Key Features:

- Versatile for generating blog outlines, meta descriptions, and social media captions.

- Free version is powerful enough for small-scale content needs.

- Easy to use with natural language prompts, no technical expertise required.

Jasper is a powerful AI platform for SEO-optimized marketing content. 

Pricing: Starts at $39/month (billed annually); 7-day free trial.

Key Features:

- Generates SEO-optimized blog posts, product descriptions, and more.

- Customizable tone and keyword integration for targeted content.

- Saves time for small businesses with limited writing resources.