Influencer Marketing with AI

Thinking about influencer marketing, but not sure where to start? Normally, it can be very time-consuming to research, analyze and ultimately select the right influencer to represent your brand. 

Now, AI marketing makes it easier to get started. 

These influencer marketing tools use AI to efficiently analyze vast amounts of data to identify the most relevant influencers that align with your specific target audience. 

At the same time, AI can assist in optimizing campaign content, predicting trends, and automating performance analysis. This allows smaller businesses to build stronger, more effective influencer partnerships.

The AI influencer marketing tools and platforms below were curated with AI-assisted research and focus on the best options for small businesses and marketers who need budget-friendly and user-friendly AI marketing tools. Pricing and features are subject to change. 

SocialBook is an AI tool for influencer discovery, audience insights, and basic campaign management.

Pricing: Per task basic plan available with an upgrade to $99/month

Key Features:

- Good for small budgets, offering influencer contact info and audience demographics.

- Simple interface with content collaboration features.

- Focuses on YouTube and Instagram, popular platforms for influencer marketing.

Heepsy is a budget-friendly influencer discovery tool with AI filters for finding creators on Instagram, YouTube, and TikTok.

Pricing: Plans starting at $69/month and a free tier for basic searches.

Key Features:

- Over 11 million influencers in its database, sortable by location, category, and engagement.

- Provides estimated collaboration costs, helping with budget planning.

- Ideal for small businesses or solo marketers starting out.

BuzzSumo is a content and influencer discovery tool with AI capabilities to identify influential creators and track performance.

Pricing: Starting at $199/month, with a free trial

Key Features:

- Great for finding influencers based on content authority and engagement, not just follower count.

- Easy-to-use interface with exportable data for outreach planning.

- Offers a vast archive of content trends (over 8 billion articles) to inform strategies.

Modash is a streamlined AI tool for influencer discovery and campaign tracking, ideal for Instagram, TikTok, and YouTube.

Pricing: Plans starting at $199/month and a free trial.

Key Features:

- Simple, no-frills interface focused on finding authentic influencers with real audiences.

- Integrates with Gmail for seamless outreach and provides detailed audience insights.

- Great for small businesses or startups due to its low cost and ease of use.

Influencity is an AI-powered platform for influencer discovery, campaign management, and real-time reporting.

Pricing: Monthly plans starting at $318/month with a free trial

Key Features:

- Access to over 200 million influencers, offering a broad pool for discovery.

- Intuitive dashboard with real-time ROI tracking and live campaign reporting.

- Strong collaboration tools for managing influencer contracts and content approvals.

HypeAuditor is an AI-powered platform focused on influencer discovery, fraud detection, and performance analytics.

Pricing: Free trial plan available. Paid plans start at $250/month (annual plan)

Key Features:

- Excellent fraud detection to identify fake followers and engagement, ensuring authentic partnerships.

- Detailed audience demographics and influencer performance metrics for precise targeting.

- User-friendly interface, making it accessible for beginners and small businesses.

 Upfluence is an AI-driven tool offering influencer discovery, campaign management, and analytics, with a focus on e-commerce integration.

Pricing: Customize pricing options when you create an account; several free tools you can take for a test drive

Key Features:

- Robust influencer discovery with advanced AI filters (e.g., audience analysis, content type).

- Seamless CRM integration and payment processing, reducing manual work.

- Strong focus on ROI tracking and affiliate marketing features.